Facebook Advertising Adelaide

MarketingX are one of SA’s leading social media advertising agencies, having managed over half a million dollars of FB ad spend.

A huge 15 million Australians are logging on to Facebook each and every day, over 80% of these people are aged 25-65.

Spending an average of 1.8 hours every day, that’s also a conservative figure, I definitely know some people (including myself) who may catch themselves spending numerous hours a day on social media – how many hours a day do you catch yourself on Facebook?

Your customers are all here, ranging from B2C, B2B and anything in between. Facebook is a platform that allows people to be themselves and relax from the stresses of work and reality, however it is also one of the most powerful advertising platforms in the world today – for that very reason, everyone is on it.

Fact: Facebook isn’t just for socialising and relaxing anymore. It’s for growing your business and making more money.

There has never been a better time than now to take full advantage of the ridiculous scale and affordability of Facebook Advertising (and other social media advertising). Not only do you have greater flexibility with tracking how much you spend – you can spend as little or as much as you want and you have the ability to filter your ads to very specific groups of people (affluent people aged 40-60, young teenagers interested in Kylie Jenner, Dog lovers etc).

Facebook’s powerful features:

1. One powerful feature Facebook advertising can offer your business, is the ability to target people based on their job titles, income, where they live and much more – so if your business sells prams to mothers, we can specifically target new mums with babies aged 6-18 months old, living in affluent Eastern suburbs and directly target them. This is why it’s so powerful (and a bit scary how Facebook knows so much about us!).
2. What can we do to the people who see your ad, show interest but just don’t buy right away? We retarget them with new ads and get them down the funnel – this is the new form of advertising in 2019. People don’t just buy right away anymore, they need nurturing, like anyone else. So here’s what we do, we show your ideal customers a stunning video to gain their interest (but we don’t sell yet), once someone shows interest in what you’re offering, we retarget them and nurture them over a 7-30 day period until they’re ready to buy, we never give up until we know for a fact they aren’t an ideal customer. Note: We never spam people, your brand is important and damaging the reputation is a big No No. View Facebook’s advertising policies here – click to learn more.

 

You can see how effective this method was here – Viral Facebook Ad Case Study (great success)

The future of marketing and advertising is in Google and Facebook, for those ^ 2 reasons and many others that we couldn’t list because there’d be too many.

Another great feature available in Facebook advertising is that you can decide to only pay once someone clicks on your ad, exactly how Google AdWords works.

Regular Reporting & ROI

All clients receive regular reporting, this is so we can all track progress, performance and see exactly where your dollars are going. Getting a return on investment for you, is our highest priority. Our reports are set to showcase these and to act as a form of transparency, so you always know what is going on.

Our team is 100% in house and all located in Adelaide, with a combined 10+ years of digital marketing experience and having managed several million dollars worth of Google Advertising budgets, we have the experience and know how to grow your business.

Should You Invest In Facebook Ads?

We think yes, here’s why:

• 15 million Australian Active users (daily)
• Spending an average 1.8 hours every day – 12.6 hours per week
• 7 in 10 Australians use Facebook
• Low cost advertising platform to reach thousands of potential customers
• Instant traffic and results which are measurable and trackable
• Proven track record in producing hundreds of thousands in new revenue

MarketingX build your campaigns from scratch, a campaign that’s tailored to your needs, business and objectives/goals (no cookie cutter template). This means you are getting something that is fully customised to your needs and business, maximising your growth potential.

Here are some things we target in your campaign:

•    Age
•    Gender
•    Location
•    Interests
•    What posts and pages your target audience has “liked”
•    Websites visited
•    Specifically target competitor’s audiences and pages

We run split tests on; adverts, headlines, writing, call to actions, demographics, age and location – meaning, we are constantly refining and improving your ads on a regular basis.

 

If you’d like more information on our work, view our case studies here – MarketingX Case Studies.

Or if you’d like to get in touch with us, feel free to send us an email or give us a call.